It amazes me to see that so many websites are still not mobile responsive; even some web design businesses do not have a mobile responsive website – now that's just crazy and lazy! A mobile responsive site makes mobile browsing simpler and optimisation can increase sales, generate more traffic, and boost customer engagement. It'll give you an edge over the competition, too! With an increasing number of users on their smartphone and mobile devices to surf the web – having a mobile responsive website is integral for your business.
So what is a mobile friendly website?
Being mobile-friendly does not just mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users' needs. However, if you don't want to build a separate mobile site for your website another easy method to create a mobile-optimised website is to build a responsive site – using a responsive website theme or template. Responsive website themes and templates adjust the layout of the screen to where the page, URL, and images all remain the same. By having a responsive site you are meeting the requirements of your greater market – on device that they are using.
Here are our top 4 reasons why you should invest in a mobile responsive website…
1. Everyone is on mobile
Currently over 1.2 billion people are accessing the web from their mobile devices and with a mobile optimised website, you will have the ability to reach a broader range of users and prospective customers that use mobile devices for searching the web.
2. Google favours mobile responsiveness
As of April last year mobile responsiveness is more important than ever for improving your organic traffic, and working with search algorithms. Mobile optimised websites are SEO friendly and can boost search engine rankings. The major search engines – Google, Yahoo and Bing love mobile optimized websites!
3. The strong link between Social Media and Mobile
With social media evolving rapidly much online marketing is linked with social media and accessed through mobile channels. Having a mobile site and good social marketing strategy can hand in hand increase your incoming traffic and allows for easier access to your site.
4. Compatibility with multiple types of devices.
Mobile optimised and responsive websites work well across various platforms and mobile devices that include desktop pcs, laptops, netbooks, smartphones, and tablets. With so many options out there now – it is important that your website is accessible across a variety of platforms.
There's no question that mobile devices have become a staple in everyday living around the world. You may be baulking at the idea of spending money on this improvement for your website – but when you look around – every second person is accessing their phone is some way! From this point alone – it is crazy not to invest in having your website mobile responsive. It's important that all websites be optimised for mobile devices. Central Coast Web Design can provide your business a mobile optimised or mobile responsive website designed to suit your specific needs and meet the growing demand on the web. Contact us today for information and friendly chat on how we can help.