As a society, we are constantly inundated with information, and given that ½ your brain is dedicated to your visual function, it makes sense that we are wired to take in visual mediums. With the widespread adoption of smart phones and greater access to wireless and social media networks – creating visual information is an important component in marketing your business.
Creating an infographic (also known as a highly graphical visualisation tool), is an effective way to display content and attract your target audience. Visual information is processed up to 60,000 times faster than text, while 90 per cent of the information transmitted to the brain is visual. Creating a clear and memorable message with the use of visuals provides the perfect platform for this. The content from an infographic can be easily understood and digested. Instead of using so many words to convey a point of view, through presenting your key message with visual elements and innovative design – you create a memorable visual experience.
Text however, should not be completely forgotten. Infographics are effective because they combine the written word with visual elements to pack big ideas into small spaces. Inserting key text and keywords in your infographic can be a very powerful tool to cut through the information jungle and target the right audience for your brand or product.
Another benefit of an Infographic is that because of its visual nature it reinforces you brand and can boost traffic – delivering knowledge and insight to your target audience in a quick and timely manner. Presenting information in such a compelling fashion encourages visitors to spend time on your site, consuming and sharing more of your content.
Have another look at the infographic above to see how our 5 key concepts can create a strong visual medium for your business.