- Website design to be modernised
- Needs to be easy to navigate
- Website & copy should be optimised for search engines
- Key actions to be highlighted
- Easy to navigate gallery of completed projects
- Process should be included to set expectations
The existing website for Nova Pools was not meeting the expectations of the business and the outdated design did not create a confident first impression. The design of the site was modernised, breaking up blocks of text into more readable sections with links to key actions in easy to find places. The website gallery was updated to more easily identify the types of projects and improve navigation through the images. The website copy was updated to reflect their current services and was altered to improve readability and instil further confidence.